Publishing Poynters

Book and Information-Marketing News and Ideas from Dan Poynter. June 15, 2003. Copyright Para Publishing. ISSN: 1530-5694. Published continually since 1986. Circ: more than 15,000. F-R-E-E We don't accept advertising. We don't share your email address. DanPoynter@ParaPublishing.com; http://ParaPub.com; 800-PARAPUB For the Small Print, scroll to end.

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IN THIS ISSUE

1. ParaNews
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor

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ParaNews

A. LARGE PUBLISHERS DOWN; SMALL PUBLISHERS UP. According to Publishers Weekly (http://www.PublishersWeekly.com), new titles from the big New York publishers declined 5% last year, mostly in adult fiction and travel. Title output was up 5.8% overall for a total of 150,000 titles. University press title output was up 10% over 2001. More than 10,000 new publishing companies were established in 2002; there are 73,000 publishers nationwide. OTOH, the big five publishers in New York accounted for 45% of the market share.

B. MAJOR INTERNET STANDARDS GROUP WORKING ON FAST PLAN TO CAN SPAM. See

http://www.internetweek.com/security02/showArticle.jhtml?articleID=10100236

C. PLEASE FORWARD THIS EZINE to friends, family and book colleagues in your computer address book. They will thank you!

D. YOU CAN LEAVE A MESSAGE TO 94% OF HOUSEHOLDS. 75% use answering machines and 18% subscribe to voicemail according to a survey by the Yankee Group.

E. INVEST TWO DAYS IN YOUR BOOK AND THE FUTURE OF YOUR COMPANY. Come to Santa Barbara for one of our well-known, highly regarded Book Promotion Workshops. Follow in the steps of more than one-thousand authors and publishers who have spent the weekend at Para Publishing over the past 16 years.

The next workshop will be on July 19-20. For more information on this $695 event ($495 for the second person from the same company), see

http://parapub.com/getpage.cfm?file=resource/edutrain.html

Or call 800-PARAPUB.

F. SHOP.ORG HAS RELEASED ITS STUDY OF E-COMMERCE IN 2002. They show online sales rising to $76 billion. In addition, 70 percent of those surveyed reported positive operating margins from Web sales last year, compared with 56 percent in 2001 and the profitable companies generated enough profit to more than offset the losses among the 130 large Internet retailers surveyed.

Jim Zinger, http://www.JimZinger.com

G. DAN POYNTER IS BRINGING HIS BOOK-PROMOTION MESSAGE TO YOU if you are near any of these 43 cities where he is making 60 presentations:

Calgary, Cape Cod, Chemaines, BC, Chicago, Culver City, Denver, Goleta, CA, Hollywood, CA, Houston, Kissimmee, Langley, WA, Lombard, IL, Lompoc, CA, London, ON, Los Angeles, Metairie, Minneapolis, New York City, Newport, RI, Newton Centre, MA, Philadelphia, Pittsburgh, Providence, Regina, San Diego, San Francisco, Santa Barbara, Santa Monica, Singapore, Spokane, Stamford, CT, St. Louis, Toronto, Tulsa, Universal City, Valley Forge, Vancouver, BC, Washington, DC, Whidbey Island, WA, Windsor/Detroit and Winnipeg.

See the ParaCalendar on the content-filled seminars, below. See ALL the listings. I will visit some states/provinces several times. Attend and I will show you how to make a difference and make a living with your book.

Please alert your writing and publishing colleagues. They will thank you.

http://parapub.com/calendar.cfm?

Dan is currently booking October-December 2003.

H. AUTHOR SEEKS FUNNY AGING STORIES. Allen Klein, author of The Healing Power of Humor, is seeking stories for his next book, Humor and Aging. The stories need to be related to the aging process, short (approximately 200-250 words) and, of course, funny. Credit but no payment. Contact him at: humor@allenklein.com

I. MICROSOFT ANNOUNCES CHANGES FOR FRONTPAGE. See

http://www.internetweek.com/breakingNews/showArticle.jhtml?articleID=10300761

J. SPAM ON THE INCREASE. See

http://www.time.com/time/magazine/article/0,9171,1101030616-457376-1,00.html

K. JOHN CULLETON SHUTTING THE DOORS ON ROWSE REVIEWS. Hewill continue to work off the slush pile but wants no new books. He does plan to continue to update his special publishing issue. john@wexfordpress.com

==SEND YOUR NEWS ITEMS to DanPoynter@ParaPublishing.com

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Ask not what the customer can do for you, tell what you can do for the customer. —Dan Poynter

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A. MR SELF-PUBLISHING'S NOTEBOOK is a collection of all the materials from (this) Publishing Poynters newsletter. You will discover 245 pages of book tips, resources, Freebies and humor. On a CD in MS-Word and PDF (can be read by both the PC and the Mac), items are easy to find and the links to Web sites are live. I figured that since I refer to these notes constantly, other authors and publishers would find them useful too. See

http://parapub.com/getpage.cfm?file=products.html

and scroll down.

Just $19.95 Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

B. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA are at Dan Poynter's home-office.

The next workshop will be on July 19-20. For more information on this $695 event ($495 for the second person from the same company), see

http://parapub.com/getpage.cfm?file=resource/edutrain.html

Or call 800-PARAPUB.

C. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to

http://parapublishing.com/getpage.cfm?file=/news.html. To recommend this ezine to another writer or publisher, simply forward the entire newsletter. He or she will thank you.

D. PEER REVIEW. We get our newsletter material from many sources. Occasionally, we get it wrong--or not quite right. Our readers let us know and then we correct the master newsletter before it is posted to our Web site. Thank you for your help. See back issues at

http://parapublishing.com/getpage.cfm?file=/news.html

E. SEE HOW eBOOKS ARE SOLD. The Self-Publishing Manual, Writing Nonfiction and Successful Nonfiction are available for just $5.95 in electronic download from CyclopsMedia.com. Now you can have a fully searchable edition of these bestsellers. http://www.cyclopsmedia.com/v3/catalog_writing.html

The first chapters are F-R-E-E. Visit the site and see how eBooks are sold.

F. HELP DAN POYNTER TO HELP OTHERS TO MAKE A DIFFERENCE AND MAKE A LIVING WITH A BOOK. Dan is bringing his book writing-publishing-promoting message to groups of writers, publishers and professional speakers. Now he wants to approach other people with a book inside them: consultants, coaches, mentors, professionals, clergy, and businesspeople. Contact Dan if you know of a group that would profit from his programs. DanPoynter@ParaPublishing.com

G. THE NEW BOOK MODEL SLIDE SHOW. Now you can get Dan Poynter's complete New Book Model slide show. Dan is criss-crossing North America to educate and thrill audiences on ways to use pioneering techniques and innovative technology to write, produce and promote books. More than 140 powerful slides on CD in PowerPoint.

NBM-PPT, ISBN 1-56860-081-X, $19.95 See

http://parapub.com/getpage.cfm?file=products.html

and scroll down.

Just $19.95 plus $2 for airmail shipping (plus $1.55 sales tax to addresses in California.) Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

H. DAN POYNTER IS Mr SELF-PUBLISHING and one of his new URLs is

http://MrSelfPublishing.com. Click on it.

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ParaTips

A. HOW DOES YOUR COVER APPEAR TO THE COLORBLIND? Anyone who thinks their book cover is beautiful may want to think again. To

a color blind person, it may look quite different. Download a free Photoshop plug-in at http://www.vischeck.com to see how different a book cover looks to people with various forms of color blindness. I was surprised to see that, in one of my favorite designs, the prominent fish photo was effectively invisible to a color blind person. It's also good to check your cover photos in grayscale mode to see how they'll reproduce in a newspaper review.

--Mike Wickham http://www.plecopress.com

B. SPYWARE and MODEM HIJACKING. See

http://security.ziffdavis.com/article2/0,3973,1111663,00.asp

C. INCREASE THE PERFORMANCE OF YOUR PC. See

http://www.pcworld.com/howto/article/0,aid,109696,pg,1,00.asp

D. TO SEE THE DIFFERENCES IN TWO VERSIONS OF THE SAME MS-

WORD DOCUMENT, merge them. Go to Tools\Compare and Merge Documents. You can merge the two into the original document or into a new file. Test this on a short document to see how it works.

E. IF YOU HAVE AN ANTI-VIRUS PROGRAM such as Norton or McAfee, do not rely on automatic periodical updates or notifications. Make "live updates" daily. The newer viruses are worse than ever and are appearing more often.

==SHARE YOUR TIP. Send it to DanPoynter@ParaPublishing.com

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Why pay the Postal Service 37 cents to store your mail?

—Dan Poynter

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A. BOOKSTORES ARE A LOUSY PLACE TO SELL BOOKS. Go into a bookstore and look around. How many people came in to buy a book on skydiving? Now visit a parachute store. How many are interested in a book on skydiving? There are many places to sell books besides bookstore. They are easier to reach, much more lucrative and a lot more fun. To start

Thinking Outside of the Book (trade), See

http://parapub.com/getpage.cfm?file=resource/promote.html

B. WHAT CAN THE PUBLISHERS MARKETING ASSOCIATION DO FOR YOU? See

http://www.pma-online.org/membonly.cfm

http://www.pma-online.org/memben.cfm

C. WANT TO SELL DAN POYNTER'S BOOKS AND OTHER PRODUCTS? See

http://parapub.com/getpage.cfm?file=/resale.html

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ParaResources

A. PROMOTING PARENTING BOOKS with lists from Vicki Lansky.

Included in the 11-page report (not on labels or in address format) are phone and fax numbers plus names of editors for most of the available:
* National Parenting magazines
* Newsletters
* Parenting columnists
* Christian Family Publications
* 90+ City parenting newspapers
* Fathering publications
* Special interest publications in areas such as childcare childbirth, adoption, multiple births and on-line sites when they can be found.

$40 (postage included) for the annually updated resource listing of over 250 editorial offices of parent-directed publications. Send check to: Practical Parenting, Dept PPL, 15245 Minnetonka Blvd, Minnetonka, MN 55345 or call 1-800-255-3379 to order with MC or VISA.

B. LIST OF ONLINE BOOK REVIEWERS. See

http://acqweb.library.vanderbilt.edu/acqweb/bookrev.html

--Ellen Metter, http://www.cheerfullychildless.com

C. DO YOU WANT YOUR BOOK TO BE AN AMAZON BEST SELLER? Do you want to sell massive quantities of your book from your own website? Peggy McColl has introduced a new program that will show you how. See http://www.destinies.com/4authorsandpublishers.html

D. ONLINE THESAURI. See

http://www.visualthesaurus.com/online/index.html

Visual Thesaurus

http://www.thesaurus.com
Roget's Thesaurus

==SHARE YOUR RESOURCE. Send it to DanPoynter@ParaPublishing.com

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The fewer people touching the orders, the faster, less expensively and more accurately the order fulfillment will be completed. —Dan Poynter

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A. BOOK PROMOTION MAILING LISTS. Magazines, newsletters and other places to send review copies and news releases. See

http://parapub.com/maillist.cfm

B. LOOKING FOR HELP ON YOUR BOOK? Find copywriters, editors, printers, designers, trade show exhibitors and other people who can help you http://parapub.com/supplier.cfm?

C. WHERE IS DAN POYNTER? Find out when he will be speaking in your area. See

http://parapub.com/calendar.cfm?

D. WHO IS DAN POYNTER? SEE

http://parapub.com/getpage.cfm?file=/about.html

E. GET A COMPLETE LIST OF DAN POYNTER'S BOOKS, REPORTS, DISKS, AND TAPES. See

http://parapub.com/getpage.cfm?file=products.html

F. WHY PRINT AND MAIL MEDIA (PRESS) KITS? Save time and money, put your kit on your web site instead. For an example, see:

http://parapub.com/getpage.cfm?file=pressroom/pressroom.html

G. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA. Come to Dan's home-office to learn about book marketing with a small class of just 23 eager publishers. See

http://parapub.com/getpage.cfm?file=resource/edutrain.html

(scroll down)

H. BOOK FULFILLMENT IS EXPENSIVE AND TIME-CONSUMING. John Huenefeld says shipping books costs 7% to 14% of sales depending upon whether most of the books go out in single packages or by the carton. See

http://parapub.com/getpage.cfm?file=resource/fulfill.html

I. BOOK PRODUCTION. Discover what you need to know on:

--Prepress: book design, typesetting & layout

--Printing and Printers: pBooks.

--Electronic books: eBooks, dBooks & aBooks.

See

http://parapub.com/getpage.cfm?file=resource/produce.html

J. WANT DAN TO COME TO SPEAK TO YOUR GROUP? See

http://parapub.com/getpage.cfm?file=/speaking/online_form.html

K. THE NEW BOOK MODEL. There is a faster, easier and cheaper way to produce a book today. See

http://parapub.com/getpage.cfm?file=newbook.html

Listen to Dan Poynter being interviewed on The New Book Model. Go to

http://parapub.com/getpage.cfm?file=/homepage.html

And scroll down to "On Air".

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ParaThoughts

CONSIDER PUBLISHING YOURSELF

Dan's Story

If you self-publish, you will make more money, get to press sooner and keep control of your work.

My first real book was The Parachute Manual; A Technical Treatise on Aerodynamic Decelerators. It was 8½ x 11 with 2,000 illustrations and 590 pages. It did not take long to find that publishers were not interested in a large technical niche book. I was also concerned to find that if I had sold out, the low royalty rate could not repay me for the eight years of work in writing the book.

Worse, no publisher would know where to sell such a manual. This was not a “bookstore type” book. It had to be sold to parachute manufacturers, parachute lofts and skydiving instructors. I knew how to find them. By self-publishing, I made more money.

My second book was titled Hang Gliding; The Basic Handbook of Skysurfing. I saw the movement coming, loved to fly and wrote the first book on the subject. From idea to a printed book took just 4½ months. Since it takes most large publishers 18 months to turn a manuscript into a book and get it to the stores, I had the only book on the subject for almost two years. By the time a competing title was published, I had sold more than 30,000 copies and owned the territory. By self-publishing, I got to press sooner.

A few books later, I teamed up with Frisbee® expert Mark Danna to write The Frisbee Player’s Handbook. The gimmick was to make the book circular. I had the books punched out 8.7” in diameter with a short 5.5” spine. Then we packaged the book in a custom-imprinted 119 gm. Frisbee disc. The unique book was reviewed everywhere. No publisher would have produced a book in this manner. By self-publishing, I kept control of my work.

http://ParaPublishing.com

“Only two people make money on a book: the printer and the investor.”

(Excerpted from Successful Nonfiction by Dan Poynter)

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ParaFreebies

A. F-R-E-E MONTHLY NEWSLETTER WITH POETRY & ESSAY CONTESTS. Michael Levy, poet, author, philosopher and motivational/financial speaker, http://www.pointoflife.com

His latest Book: "Invest with a Genius" simplifies investments in the stock market and the Joys of Life. "Wisdom is your inheritance; don't give other people the power to steal it away from you."

B. SEARCH MARKUS ALLEN'S ARCHIVE FOR MARKETING TIPS since 1997 at: http://www.markusallen.org/cgi-bin/archive.pl?A=9134&PC=5340

C. F-R-E-E REPORTS FROM JACK MCHUGH, Book Publishing Consultant, on Association & Periodical publishing, Book Publishing Management, Executive Recruiting and Product Development. See

http://www.johnbmchugh.com/free_mchugh_pubs.htm

==SHARE YOUR FREEBIE. Send it to DanPoynter@ParaPublishing.com

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There are two major reasons the Chicken Soup books are successful. One is Jack and the other is Mark. They spend every waking moment creatively promoting the books.

—Dan Poynter

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A. FOR LOTS OF F-R-E-E STUFF, see Freebies Magazine

http://www.Freebies.com

B. 20-PAGE HANDOUT FROM DAN'S NEW BOOK MODEL PRESENTATIONS. A $20.00 value. F-R-E-E. See

http://parapub.com/getpage.cfm?file=/speaking/handout_nbm.html

C. LIST YOUR BOOK(S) F-R-E-E ON THE PARA PUBLISHING WEB SITE. See

http://parapub.com/successstories.cfm

D. INFORMATION ON SETTING UP AND RUNNING YOUR PUBLISHING BUSINESS - F-R-E-E. See

http://parapub.com/getpage.cfm?file=resource/business.html

E. INFORMATION KITS ON SPECIFIC ASPECTS OF BOOKS – F-R-E-E. Each kit consists of more than eight pages of details, tips and resources. Each is geared to a level of The New Book Model.

=Researching and Writing

=Producing printed books, eBooks & dBooks.

=Marketing, promoting & distributing.

See

http://parapub.com/getpage.cfm?file=/infokit.html

F. BOOK PROMOTION NEWSLETTER – F-R-E-E. Tell your writing and publishing friends about this ezine. Just forward the entire newsletter to them. See

http://parapub.com/getpage.cfm?file=/news.html

G. BOOK WRITING TIPS - F-R-E-E. See

http://parapub.com/getpage.cfm?file=resource/writing.html

H. MORE F-R-E-E STUFF. See

http://www.CoolSavings.com

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ParaCalendar

SHOWING PEOPLE HOW TO WRITE, PUBLISH AND PROMOTE THEIR BOOKS

ONE PRESENTATION AT A TIME.

A. Dan Poynter is circling the world to show people how to make a difference and make a living through their books. He shares two major programs and many specific ones.

1. BOOKS 101: THE NEW BOOK MODEL: how to approach agents, publishers and self-publish all at the same time. He will show you how to use innovative techniques and leading-edge technology to write your books faster, produce your books for less and promote your books more effectively. He makes writing, publishing and promoting books easy, profitable and fun. See The New Book Model at

http://parapublishing.com/getpage.cfm?file=newbook.html

Complete with 145 action-packed PowerPoint slides and a f-r-e-e, dynamite 20-page handout.

2. BOOKS 201: BOOK PROMOTING, MARKETING & DISTRIBUTING. The advanced course on selling books. If you are a publisher or published author, this power-packed intensive will accelerate your sales, propel your book up the charts and assure your future.

You will discover how to use innovative techniques and pioneering technology to promote your book. Dan will share the secrets of non-traditional book sales, electronic promotion and promoting with articles. Automating your promotion will save you time and money. See http://parapub.com/speaking

Complete with 110 action-packed PowerPoint slides and a f-r-e-e dynamite 20-page handout.

Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book writing, producing, marketing, promoting and distributing. The author of more than 100 books and revisions and more than 500 magazine articles on publishing, he is one of the industry's most energetic, experienced and respected leaders.

Dan also speaks on parachutes and skydiving. See

http://parapub.com/parachute/speaking.html

For more information, get in touch with the Contact person listed below and see the host's Website.

ALSO SEE THE CALENDAR ON OUR WEBSITE: http://parapub.com/calendar.cfm?

2003

June 19: NEW YORK. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. Fmi: 212-371-0280.

June 21: CHEMAINES, Vancouver Island, BC. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. Contact Eliza Hemingway for details. maggiedove@shaw.ca

June 24: SAN DIEGO. Books 101: Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi 619-544-9700; http://www.LearningAnnex.com. Sign up online and save.

June 25: SANTA BARBARA Writers Conference. Dan Poynter on your publishing choices: find an agent, get a publisher or publish yourself. PowerPoint with handout. On the Westmont Campus in Montecito. 4 pm. Fmi: Barnaby & Mary Conrad, 805-684-2250.

July 12: SAN DIEGO, CA. Books 201, the advanced course on marketing, promoting & distributing your book. San Diego Publishers Alliance. Fmi: Bob Goodman, 858-794-1597, rg@silvercat.com.

July 15: CHICAGO, IL. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

July 16: TORONTO. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. Fmi: 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.

July 19-20: SANTA BARBARA. Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See

http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

August 6: MINNEAPOLIS. Open U. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact 612- 349-9273, OpenU241@cs.com; http://www.OpenUinc.com

August 7: WASHINGTON, DC, First Class, Inc., Lifelong Learning Center. Books 101, The full New Book Model program. Fmi: Deb Leopold, 202-797-5102, TakeAClass@aol.com, http://www.TakeAClass.org

August 9: WASHINGTON, DC. NSA/DC. Turning Speeches into Books. Books 101: The full four-hour New Book Model program. Fmi Sylvia Henderson, 301-646-1668, springboardtrain@aol.com

August 11: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on line and save. http://www.LearningAnnex.com

August 12: STAMFORD, CT. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

August 16: St LOUIS. St. Louis Publishers Association. Books 201, the advanced course on marketing, promoting & distributing your book. See web site. Contact Sue Sylvia, 314-721-4100, ext 314; Sue.Sylvia@StaircasePress.com; http://www.stlouispublishers.org/

August 17-22: CAPE COD Writers Conference. Craigville, Massachusetts. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. Dan will be at the Conference for the entire 6 days. Fmi Jacqueline Loring, (508) 375-0516.

ccwc@CapeCod.net

August 20: NEWTON CENTRE, MA. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Connection. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 800-432-5520; 401-274-9330; info@LearnConnect.com; http://www.LearnConnect.com

August 21: PROVIDENCE, RI. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Connection. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 800-432-5520; 401-274-9330; info@LearnConnect.com; http://www.LearnConnect.com

August 24 – September 2: SINGAPORE and Kuala Lumpur, Penang and Johor Bahru, Malaysia. How to write, produce and publish your book. Fmi: Ms Shum FP, ShumFP@pd.jaring.my

September 4: VANCOUVER, BC. Books 101: Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.

September 6: WINNIPEG, Manitoba. Canadian Association of Professional Speakers (CAPS), Winnipeg Chapter. Turning Speeches into Books. Writing your book in the morning and publishing-promoting your book in the afternoon. Fmi: Lisa Elliot, (204) 489-9755, lElliot@shaw.ca,

http://www.canadianspeakers.org

September 9: HOUSTON, TX. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

September 10: HOUSTON, TX. Leisure Learning Unlimited. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27 to 10:00 PM. Fmi: Ted Weisgal, (713) 529-4414, Ted@llu.com, http://www.llu.com

September 11: HOUSTON, TX. American Book Cooperative. Books 201 on book marketing and promoting; the advanced class for book authors and publishers. Fmi: Rita Mills, 713-937-9184. rmills@ghg.net

September 13: KISSIMMEE. Florida Publishers Association, Ed-U-Conference. Fmi: Swanee Ballman, 407-396-4245; Swanee@JawbonePublishing.com. Http://www.FlBookPub.org/FallEdu.html

September 17: SAN FRANCISCO. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 415-788-5500, hollyk@learningannex.com. Register on line and save. http://www.LearningAnnex.com

September 18: UNIVERSAL CITY. Magnificent Marketing Symposium, Dottie Walters, Universal City, California. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com

September 23: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on line and save. http://www.LearningAnnex.com

September 24: PHILADELPHIA. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Mt. Airy Learning Tree. Books 101: The full New Book Model program. 6601 Greene Street, Philadelphia, PA 19119. 6:30 to 10:00 PM. Fmi 215-843-6333, MALTTREE@aol.com, http://www.MtAiryLearningTree.org

September 25-27: VALLEY FORGE, PA. Infinity Book Promotion Conference. Dan Poynter on marketing and promoting books. Fmi: John Harnish, 610-520-2500, jHarnish@BuyBooksOnTheWeb.com,

http://www.infinitypublishing.com

October 3: LONDON, ONTARIO. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 6:30 to 10:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 4: WINDSOR/DETROIT. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 1:00 – 5:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 5: TORONTO. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 1:00 – 5:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 7: METAIRIE, LA. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

October 9: CALGARY. Books 101: Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.

October 11: REGINA or SASKATOON (tbd). Canadian Association of Professional Speakers – Saskatchewan Chapter. Turning Speeches into Books. The entire New Book Model Program. Fmi: Sherry Knight, Dimension-11, 306-586-2315; Sherry@Dimension-11.com, http://www.canadianspeakers.org/saskatchewan.cfm

October 14: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex. Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 310-478-6677. Register on line and save. http://www.LearningAnnex.com

October 15: NEWPORT, RI. Books 101: Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Newport Learning Connection. The full New Book Model program. 6:30 to 10:00 PM. Fmi Cris Cobaugh, 800-432-5520. cris@NewportLearningConnection.com. http://www.NewportLearningConnection.com. Sign up online.

October 18-19: SANTA BARBARA. Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See

http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

October 22: LOMPOC, CA.. Have You Seen my Parachute? An aviation presentation in PowerPoint for the Lompoc chapter of the Experimental Aircraft Association (EAA). 7:30 pm. See http://parapub.com/parachute/speaking.html

Contact Maureen DeNecochea, zenithtinman@hotmail.com

November 12: DENVER. International Coach Federation, special pre-conference event on book writing, publishing and promoting with Suzanne Falter-Barns and Dan Poynter. Contact: Beth Burns, BethBrightSide@aol.com. See

http://www.coachfederation.org/conference/international/index.htm

December 13: PITTSBURGH, PA. NSA/Pittsburgh. Turning Speeches into Books. The full four-hour New Book Model program. Fmi David Sarkus, 800-240-4601, djsark@usaor.net, http://www.pennspeakers.org

2004

January 8: SPOKANE. Spokane Authors & Self-Publishers. Books 201: Book marketing, promoting and distributing. 8-noon. Fmi Tim Hillebra nd, chief@synergetics.org

January 10-11: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

February 14: SAN DIEGO. Society of Children's Book Writers & Illustrators. 2-4 pm. Fmi: Jane Patton, 619-667-2244, TheWriteTouch@cox.net, http://sandiego-scbwi.org/

March 5-7: LANGLEY, WA. Whidbey Island Writers Conference. The New Book Model (Books 101): Writing & Publishing Nonfiction books. Fmi: Celeste Mergens, 360-929-4039, mergens@whidbey.com.

http://www.whidbey.com/writers

March 13: TULSA or OKLAHOMA CITY (tbd). NSA-Oklahoma. Turning Speeches into Books; Books 101 The full New Book Model course. Fmi: Kristine Sexter, 918-294-8710; Kristine@WorkWiseProductions.com

April 17-18: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

July 10-11: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

October 16-17: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html

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ParaHumor

HERE IS SOMETHING FUNNY WE FOUND ON BOOKS, WRITING, PUBLISHING, AUTHORS AND/OR WORDS. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com

Frank Lingua, president and CEO of Dissembling Associates, is the nation's leading purveyor of buzzwords, catch phrases and clichés for people too busy to speak in plain English. Business Finance Contributing editor Dan Danbom interviewed Lingua in his New York City office.

Danbom: Is being a cliché expert a full-time job?
Lingua: Bottom line is I have a full plate 24/7.

Danbom: Is it hard to keep up with the seemingly endless supply of clichés that spew from business?
Lingua: Some days, I don't have the bandwidth. It's like drinking from a
fire hydrant.

Danbom: So it's difficult?
Lingua: Harder than nailing Jell-O to the wall.

Danbom: Where do most clichés come from?
Lingua: Stakeholders push the envelope until it's outside the box.

Danbom: How do you track them once they've been coined?
Lingua: It's like herding cats.

Danbom: Can you predict whether a phrase is going to become a cliché?
Lingua: Yes. I skate to where the puck's going to be. Because if you aren't the lead dog, you're not providing a customer-centric proactive solution.

Danbom: Give us a new buzzword that we'll be hearing ad nauseam.
Lingua: "Enronitis" could be a next-generation player.

Danbom: Do people understand your role as a cliché expert?
Lingua: No, they can't get their arms around that. But they aren't
incented to.

Danbom: How do people know you're a cliché expert?
Lingua: I walk the walk and talk the talk.

Danbom: Did incomprehensibility come naturally to you?
Lingua: I wasn't wired that way, but it became mission-critical as I
strategically focused on my go-forward plan.

Danbom: What did you do to develop this talent?
Lingua: It's not rocket science. It's not brain surgery. When you drill
down to the granular level, it's just basic blocking and tackling.

Danbom: How do you know if you're successful in your work?

Lingua: At the end of the day, it's all about robust, world-class language
solutions.

Danbom: How do you stay ahead of others in the buzzword industry?

Lingua: Net-net, my value proposition is based on maximizing synergies and being first to market with a leveraged, value-added deliverable. That's the opportunity space on a level playing field.

Danbom: Does everyone in business eventually devolve into the sort of
mindless drivel you spout?
Lingua: If you walk like a duck and talk like a duck, you're a duck. They
all drink the Kool-Aid.

Danbom: Do you read "Dilbert" in the newspaper?

Lingua: My knowledge base is deselective of fiber media.

Danbom: Does that mean "no"?
Lingua: Negative.

Danbom: DOES THAT MEAN "NO"?
Lingua: Let's take your issues offline.

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