Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterMarch 01, 2001. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. New Internet tax legislation. Rep. Christopher Cox (R-Calif.)
and Sen. Ron Wyden (D-Ore.) introduced legislation that would
place a permanent ban on Internet access taxes and add five years
to the current moratorium on taxes on Internet purchases. The
current moratorium ends in October.
B. Court Rules on Napster Case. For a discussion and explanation
of the fair use aspects of the court's decision, see
http://www.ivanhoffman.com/napster.html
C. Small Press Book Fair will take place on the weekend of March
24-25: Saturday, (10 AM to 6 PM) and Sunday, (11 AM to 5 PM) at
the Small Press Center in the landmark building of the General
Society of Mechanics & Tradesmen in midtown Manhattan.
Admission to the Fair is free. The Book Fair is one of the major
events taking place during Small Press Month 2001, a nationwide
promotion of small and independent publishers.
To receive information on exhibiting, how to register, or for general
information on the fair, contact: 212/764-7021,
smallpress@aol.com, http://www.smallpress.org, Small Press Book
Fair, 20 West 44th Street, New York, NY 10036.
D. Book seminar in Marin. Hear Shel Horowitz, Pete Masterson,
Rick Griggs, Michael Bremer, Jon Sievert, Bill Warner, JoAnn
Kawell and more. March 17.
See http://www.baipa.org/seminar.htm
E. The March 2001 edition of Entrepreneur magazine profiles
Dominique Raccah of Sourcebooks and Mary Westheimer of
Bookzone. Shel Horowitz (Grassroots Marketing) is mentioned
in another article.
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A. Naming your publishing company. Consider these eight factors:
* Alphabetical placement
* Tone
* Personal vs. corporate
* Descriptiveness
* Cleverness (can be positive or negative, depending on the biz)
* Expandability
* Trademark-ability; name protection.
* DotCom and 800 number availability
From Grassroots Marketing: Getting Noticed in a Noisy World
by Shel Horowitz.
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See the ParaSite at http://ParaPub.com
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B. When FedEx is not fast enough, your media kit should be on
your web site. Let editors get your news releases, cover images and
other press materials immediately and electronically. Editors are
more likely to use review materials that are easy to get and they
will thank you. For an example, see
/getpage.cfm?file=pressroom/pressroom.html
C. Bookstores are a lousy place to sell books. On April 21-22, just
18 very special authors and publishers will come to Santa Barbara
to spend the weekend at Para Publishing. They will discover the
secrets of selling books the clever way. For more information, see
the ParaCalendar, below.
D. Get on the air. Everyday, more than 10,200 guests appear on
some 4,250 interview and talk shows across the U.S. There are
shows on 988-television station. Ninety-four percent of the
author-guests do not even have recognizable names.
Radio and television talk shows need interesting guests to attract
listeners and viewers. Authors are interesting people; most people
think that authors are experts and celebrities.
Your book will get you on, then you must have something
interesting to say that is unique, controversial or fascinating.
Advertising on the air is expensive and people are skeptical of
advertising-they tune it out. Interviews are editorial matter.
People listen to editorial matter. Interviews are more effective than
advertising and they are free. Interviews can be used inexpensively
to sell books.
Most of the guests booked by the shows are authors. So your book
is your entrée to the airwaves.
See /getpage.cfm?file=resource/promote.html
and scroll way down to Document 602. One of the fastest and
easiest ways to get on the air is with an ad in Radio/TV Interview
Report. For a FREE sample copy and rates, send your request for
InfoKit #3 to BillH@rtir.com.
Tip: record your interviews and turn them into an audio product.
Promote them as "Live & Unedited". See
/accessreport.cfm?report=635&refpage=promote.html&user=%%user%%
A. Refrigerator magnets showing your book cover. See
http://www.RefrigeratorMagnets.com. (Where else?)
B. Exhibiting services. You do not have to attend all the fairs to
have your book exhibited there. Contact these services for a list of
the shows they plan to attend.
Association Book Exhibit, Mark Trocchi, 8727A Cooper Road
Alexandria, VA 22309, Tel: (703) 619-5030, Fax: (703) 619-5035.
info@BookExhibit.com, http://www.BookExhibit.com. A coop book
service exhibiting to specialized conferences.
Combined Book Exhibit, Jon Malinowski, 277 White Street,
Buchanan, NY 10511. Tel: (914) 739-7500; Tel: (800) 462-7687;
Fax: (914) 739-7575;
cbe@computer.net; http://www.combinedbook.com. Cooperative
book exhibits at national and regional shows. Established 1933.
Publishers Marketing Association, Terry Nathan, 627 Aviation
Way, Manhattan Beach, CA 90266. 310-372-2732,
TerryNathan@aol.com, http://www.PMAonline.org.
For more suppliers to the book trade, see
/supplier.cfm?
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Thank you to all who subscribe and pass this newsletter
on to those who want to stay motivated and in touch
with the publishing community.
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C. Marketing plan for books. Books are unique products; selling
them requires an individualized plan. There is only one report that
will take you through the important steps. Book Marketing: A New
Approach is a low-cost marketing plan for your book. It describes
each book trade distributor and lists the types of books they
specialize in. Then it shows you how to approach them. The Report
goes on to lead you through a three-step plan for selling direct to
the customer, a five-step plan for selling to bookstores, a seven-step
plan for libraries, all the subsidiary rights, and our specialty: the
more lucrative non-traditional markets. You will discover how to sell
your books to catalogs, as premiums, as fundraisers, to specialty
stores, etc. This step-by-step plan will make sure you have
completely covered every possible market. An absolute gold mine
of book promotion references and sources. Start your book
promotion with this Special Report. ISBN 978-1-56860-029-1, Special
Report, 67 pages, $14.95. See
/getpage.cfm?file=resource/promote.html
and scroll down.
D. Digital Book Printers produce small runs (100-1200) using
laser presses. They are part of our New Book Model: the faster,
easier, cheaper way to produce books. Send your Request For
Quotation (RFQ) to each; get bids. See The Self-Publishing Manual
for an RFQ outline. Save this list.
DeHarts Printing Services
Tatiana Promessi
3265 Scott Blvd.
Santa Clara, CA 95954
Tel: 408-982-9118
Tatiana@DeHarts.com
http://www.DeHarts.com
One2One Digital Printing & Mailing (Was PQNbooks)
Ken Hoffmann
27460 Avenue Scott
Valencia, CA 91355
Tel: 661-702-9000
http://www.121Direct.net
Tri-State Litho
Kumar Persad
71-81 TenBroeck Avenue
Kingston, NY 12401
Tel: 914-331-7581
tristate@ulster.net
http://www.TriStateLitho.com
BookJustBooks.com
Ron Pramschufer
51 East 42nd Street
New York, NY 10017
Tel: 800-621-2556
Ron@RJC-LCC.com
http://BooksJustBooks.com
Fidlar Doubleday
Mike Stolkey
6255 Technology Avenue
Kalamazoo, MI 49001
Tel: 248-761-9435
Fax: 888-999-0655
mastolkey@aol.com
http://www.FidlarDoubleday.com
For the latest information on The New Book Model, join the
TeleClass on February 27. Call in, listen and take part in this
update since the last TeleClass. Moderated by Susan Levin.
5 Pacific, 8 Eastern. Fmi, register and/or get the tape from the last
one, see: http://speakerservices.com/teleclasses/ebooks.html
E. All about using email. http://www.emailman.com/
Retain Your Electronic Rights: Anticipate the future.
Electronic rights refers to any computer-related media. It is hard to
predict the forms in which your book might be published ten years
from now.
A few years ago, some of the big New York publishers were shocked
to find they did not buy the electronic rights when they originally
negotiated with their authors. Their lawyers did not anticipate CDs
and the Web when they drafted the contracts. With the advent of
CDs and the Web's need for content, electronic subsidiary rights
suddenly had great potential value.
The publishers quickly added eBooks to their new contracts and
tried to persuade their existing authors to sign over their
electronic rights.
Make sure your contracts cover electronic rights and other forms
of publication not yet invented. And reserve those rights to yourself.
"The careful author and publisher will distinguish between several
major categories of electronic rights, and they will be mindful of
new categories that will emerge as new technologies develop."
-Jonathan Kirsch, attorney and author, Kirsch's Guide to the
Book Contract.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
/getpage.cfm?file=resource/writing.html#successful_nonfiction)
A. Publicity Hound Tips of the Week is a free newsletter from
media relations expert Joan Stewart. To subscribe, go to
http://www.PublicityHound.com. Her autoresponder will send you
a bonus copy of "89 Reasons to Send a News Release".
B. Create Adobe PDF files online. The first three are free. See
http://cpdf1.adobe.com/index.pl?BP=IE
C. How to Promote Your Business With Booklets. Free teleclass
by Paulette Ensign. This class includes ways to sell more of your
books by using booklets as a marketing tool and income stream;
selecting your booklet topic; the formula for writing effective
tips; getting free publicity; selling large quantities of your
booklet; having your client do all the production; leveraging
your single manuscript content over and over again; .
The one-hour teleclass is offered free each Tuesday.
Register for it at http://www.TeleClass.com
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, pBooks and The New Book Publishing
Model.
Authors and publishers are discovering an innovative way to
write, produce and promote their books and the new way is
faster, easier and cheaper. New software accelerates typesetting,
new machines automate printing and the Internet streamlines
promotion. These technological improvements have spawned a
fresh way to look at book publishing. The New Book Model
covers all the bases and is a refreshingly innovative route for
anyone with a manuscript.
Today, books are written in page-layout format instead of
double-spaced courier typeface. Then the pages are converted
into Adobe Acrobat (PDF) format for printing and conversion.
Just 500 books are printed using computer-driven high-speed
laser printers. The softcover and hardcover books are
indistinguishable from traditional ink-printed books. Prices are
just slightly higher, per unit, but the quantity (and invoice)
is much lower.
PDF and LIT files are generated for reading on eBook readers
such as the Pocket PC.
Then finished books are sent to two or three selected agents,
a few more are sent to publishers with a track records for that
type of book, 3-400 are sent for review to genre-specific
magazines, four or five are sent to specialized book clubs, about
ten are sent to foreign publishers suggesting translation and a
handful are sent to opinion molders in the author's field.
If an agent or publisher comes in with a good offer, the author
sells out. If not, all the bases are covered: the book is out for
review and the orders are starting to come in.
Most of the book promotion is done via email; the author's
web site replaces brochures. The media kit is replaced by a
Press Room on the web site. For an example, see
/getpage.cfm?file=pressroom/pressroom.html.
Avoiding printing and postage reduces promotion costs
tremendously.
So, the New Book Model is a way to conserve time, inventory
space and money while testing the market. More books are not
printed until after they are sold. It is no longer necessary to tie
up a lot of money and inventory in printed books.
More specifically:
1. The New Book Model: Writing. How to set up and build
your book rather than just write it. Discover how to qualify
the project, research on the Net, organize the project, draft
the content and convert it into a PDF file for printing.
2. The New Book Model: Producing print and electronic
editions. Typesetting, layout, book design, PDF files and
POD/PQN (pBooks) printing. eBooks: Downloads, CDs and
handheld readers.
3. The New Book Model: Promoting. Getting your books into
bookstores, book clubs and making nontraditional sales
(catalogs, premiums, fundraisers, specialty stores). Using
broadcast email. Radio/TV interviews, autographings,
review copies and other promotion.
See /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.
2001
February 27: TeleClass on The New Book Model. Call in, listen
and take part in this update since the last TeleClass. Moderated
by Susan Levin. 5 Pacific, 8 Eastern. Fmi, register and/or get the
tape from the last one, see:
http://speakerservices.com/teleclasses/ebooks.html
March 14: Writing & Publishing Nonfiction, a seminar by Dan
Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM.
fmi (310) 478-6677. http://www.LearningAnnex.com
March 17: eBooks and the New Book Model. Writers' Forum.
Pasadena (CA) City College. Fmi: Meredith Brucker,
Mbrucker@nccf.org
April 4: Building Your Writing & Speaking Career. A special
presentation with Dottie Walters. Book Publicists of Southern
California, Sportsman's Lodge, Studio City. Book Publicists of
Southern California. Fmi: Ernie Weckbaugh CasaG@wgn.net
April 10: Writing & Publishing Nonfiction, a seminar by Dan
Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM.
fmi (310) 478-6677. http://www.LearningAnnex.com
April 21-22: Book marketing/promotion/distribution seminar in
Santa Barbara with Dan Poynter. For details, contact Para
Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206.
Tel: (805) 968-7277, Fax: (805) 968-1379.
Workshop@ParaPublishing.com
April 27: Magnificent Marketing Symposium, Queen Mary, Long
Beach, CA. The extraordinary annual Dottie Walters Soirée.
Fmi: dan@Walters-Intl.com
May 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter
at the Learning Annex, Los Angeles. 6:30 to 9:30 PM.
fmi (310) 478-6677. http://www.LearningAnnex.com
May 12: Turning Speeches into Books. Oklahoma Speakers
Association. Fmi: John Irvin, 918-583-4308.
May 30-31: Publishing University. Publishers Marketing
Association. Chicago. Dan Poynter on Non-Traditional Sales,
Catalog Sales, Spin-offs, Selling Directly to your Customer and
Building a Web Site that Sells. Fmi: 310-372-2732.
June 12: Writing & Publishing Nonfiction, a seminar by Dan
Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM.
fmi (310) 478-6677. http://www.LearningAnnex.com
June 28: Santa Barbara Writer's Conference. Fmi: Barnaby
Conrad 805-684-2250.
July 21-22: Book marketing/promotion/distribution seminar in
Santa Barbara with Dan Poynter. For details, contact Para
Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206.
Tel: (805) 968-7277, Fax: (805) 968-1379.
Workshop@ParaPublishing.com
August 31-September 3: Maui Writers Conference. Dan Poynter
on the New Book Model. Fmi: http://www.MauiWriters.com
September 6: Writing & Publishing Nonfiction, a seminar by Dan
Poynter at the Learning Annex, Toronto. 6:30 to 9:30 PM.
fmi 877-277-1240; 416-964-0011.
http://www.learningannex.com/default.taf?
The Washington Post's Style Invitational asked readers to take any
word from the dictionary, alter it by adding, subtracting, or
changing one letter, and supply a new definition.
Here are some recent winners:
Intaxication: Euphoria at getting a tax refund, which lasts until
you realize it was your money to start with.
Reintarnation: Coming back to life as a hillbilly.
Foreploy: Any misrepresentation about yourself for the purpose of
getting laid.
Giraffiti: Vandalism spray-painted very, very high.
Sarchasm: The gulf between the author of sarcastic wit and the
person who doesn't get it.
Inoculatte: To take coffee intravenously when you are running late.
Hipatitis: Terminal coolness.
Osteopornosis: A degenerate disease. (this one got extra credit)
Karmageddon: It's like, when everybody is sending off all these
really bad vibes, right? And then, like, the Earth explodes and it's
like, a serious bummer.
Glibido: All talk and no action.
Dopeler effect: The tendency of stupid ideas to seem smarter when
they come at you rapidly.
And, the pick of the literature:
Ignoranus: A person who's both stupid and an asshole.
:)
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